Ashley Bickford Real Estate

The Right Way To Sell

If you are planning to sell your property, Ashley and Engel & Völkers, have a global strategy for successful home sales for just about anyone. We take the initiative to assure that you will get the best price for your home. Just tell us what your requirements are - and we'll find the solution. Our record speaks for itself.

The process begins as we assess the value and potential of your property. Then we discretely contact our carefully screened clientele to find the perfect buyer. Our services are designed to take the burden off the seller by finding and meeting the right purchaser at the right time and place. Using a unique and highly focused international network of buyers and sellers combined with a powerful Multiple Listing Service, Engel & Völkers offers a clear, friendly and amazingly simple way to enter a global market.

Regular contact with our circle of affluent clients combined with our truly multinational, team approach help us to optimize our full range of services to sellers.

These factors, plus an attractive Internet presence, are all reasons why Engel & Völkers are so well known and respected in the international market.

You Shouldn't Actually Sell Property, But if You Do Decide to, Then Do it the Right Way!

You want to sell your property as quickly as possible, at the best possible price?

Turning up the next day with the right customer on your doorstep is something we cannot always promise, yet Engel & Völkers, as one of the leading real estate companies specializing in the buying and selling of premium quality residential properties, can guarantee a comprehensive service starting immediately after contact has been established for the first time.

When choosing your real estate agency you should bear in mind that the way the company presents itself reflects how this company presents your property.

What advantages does Ashley and Engel & Völkers offer to ensure your property is sold in the "right" way?

The best possible selling price
Our distinct shop concept that strengthens the presence of your property on the market
Access to international and solvent customers
An international network comprised of more than 400 offices in 36 countries

Our Joint Goal: The Ideal Selling Price

Successful marketing of your property starts with the valuation. Ashley will determine the potential of your property in cooperation with you. The ideal price is always the price that the potential buyer is willing to pay for your property. All the activities surrounding your property are aimed at identifying the top price achievable in the market and to find the right buyer for you.

The promise of achieving the highest possible selling price is not the only important factor, the reasons justifying it also count. Engel & Völkers market position is what allows for you to get the best possible market valuation.

Measures for estimating the best possible market price:

Detailed target group analysis
Determination of selling price through high market transparency
Permanent market and trend research
Creation of market reports
Researching comparable properties on the market
Calculating the property value, in cooperation with specialist companies

Exclusive Contract for Target-Oriented Marketing

First, complete property information must be obtained, the best selling price must be agreed upon and an ideal marketing scenario is defined. Using this information, a work agreement between real estate agent and seller is created in writing in the brokerage agreement.

The qualified exclusive commission is the only way of achieving the full potential in terms of time and services as well as providing a way of measuring the success as a reflection of our marketing measures. Clients should carefully consider the possibility of commissioning exclusive orders.

Coming together is the beginning - working together brings success!

Which advantages are offered by a qualified exclusive commission?

Client-oriented consulting and care
Achieving full time and service potential
Individual marketing concepts
Assessing the response to the advertising measures
Selection of prospective customers
Assessing all services

Targeted Marketing Strategy for Your Property

To emphasize the uniqueness of your property, an individual marketing concept will be created to provide the guideline for the entire marketing process. First, Ashley will offer your property in a discreet and targeted manner to our select list of prospective buyers. If she doesn't find a suitable buyer for your property among Engel & Völkers 300,000 actively searching clients worldwide, she will, with your agreement, implement the marketing strategy. In the first phase, the marketing measures are focused on customers in the immediate vicinity of your property.

In order to reach the potential buyers from your immediate neighborhood, or those actively looking for a property, we usually place our most effective means of local advertising: the "For Sale" sign, directly in front of your house.

Local and national marketing measures:

Creation of a sales ad (exposé)
Presentation in the shop window
Inserts in the local printing media
Putting up a "For Sale" sign
Direct marketing measures such as mailing actions
Presentation on the Engel & Völkers website
Open house events

If the desired buyer does not come from the area close to the property, many real estate agencies have to rely solely on their personal and regional contacts. Engel & Völkers, in contrast, also offers you access to international and solvent customers. With over 400 shops in more than 37 countries, Engel & Völkers offers you an international marketing network for your property.

National and international marketing measures:

World access via our website www.engelvoelkers.com
Cross-selling between all Engel & Völkers offices
Insert in the GG magazine - the company's own architecture and lifestyle magazine
Inserts in national and international newspapers and publications

After sales service

Ashley Will Always Work For You

As the demand for fine homes in Boston has increased, so has the need for excellence in real estate service. Ashley expects to offer you more in terms of efficiency, consulting and all the other services relevant to property investment.

After successfully closing the sale, Ashley will continue to assist you with the handover of your property to the buyer.

As a full-service provider, after-sales service is a matter of course for Ashley. She would be happy to have the opportunity to assist you again in the future, perhaps to help you purchase a beautiful vacation home or an interesting investment property. If she doesn't have the pleasure of meeting you face to face again, she hopes you might consider recommending her to your family and friends.